The appearance of Lord Rama is celebrated as Ramanavmi. Ramnavmi falls on the ninth day of waxing fortnight of the month of Chaitra. In Treta-yuga, the Supreme Lord appeared as son of King Dasharath as Lord Ramachandra. Although he appeared as a man out of kindness to His devotees, along with His brother Lakshman, He is the Supreme Lord.
A.C. Bhaktivedanta Swami Prabhupada, founder of ISKCON, had beautiful Deities of Sri Sri Sita Rama Laxman Hanuman installed at ISKCON Juhu to benefit the citizen of Mumbai to worship Lord Ramachandra.
Every year ISKCON Juhu celebrates Ramnavmi with great pomp and gaiety. On Ramnavmi, the functions at ISKCON Juhu begin with mangala-arati at 4:30 am, followed by Sringar-darshan (where the Lord is decorated with new exquisite dresses), sacred abhishek, elaborate noon arati, offering of sumptuous bhoga and magnificent boat festival in the evening as part of which Their Lordships Sri Sri Sita Rama Laxman are taken for a boat ride in the temple courtyard which is filled with colorful water and fragrant flowers.